columbus regional airport authority
video production, copywriting, social media strategy, social listening
the columbus regional airport authority (craa) is an independent goverment entity that operates three central ohio airports: john glenn columbus international airport (cmh), rickenbacker international airport (lck), and bolton field (tzr).
as the digital media intern, i’ve created content across instagram, tiktok, facebook, linkedin, threads, and x social media platforms.
throughout my internship, i’ve learned how to do the following:
🪽 produce and edit short-form videos using capcut and edits
🪽 write captions that are tailored to platform-specific audiences
🪽 use sprout social to track metrics and community listening
🪽 revise and give feedback on a weekly internal newsletter
🪽 communicate with audiences of up to 15.2k followers, whether it’s announcing nonstop flight service, or sharing updates on a terminal redevelopment plan.
social media trends
this video follows a reactive social media trend, ‘preparing for a netflix documentary on…’
sprout social was used to find audience insights and source inspiration for this video - realizing that cmh has great cranberry-scented hand soap and passengers love when we post about it on social.
to direct this video, i worked with the custodial services manager who came up with the cranberry scent idea, and filmed him in the terminal. the video was edited using instagram edits.
🪽 331 engagements on instagram
🪽 114 engagements on tiktok
engagement = like, comment, share, repost
this video gives social media audiences a glimpse into airport operations - and the parts that passengers wouldn’t typically see on the way to their flight.
while the grounds crew was unloading baggage during a summer heatwave, airport staff members handed out towels to cool them off, and i was able to capture this event and post a video around it - using a capcut template as an editing tool.
🪽 539 engagements on instagram
🪽 249 on facebook
🪽 241 on tiktok
🪽 44 on linkedin
behind-the-scenes operations
milestone posts
this post celebrates john glenn’s birthday and his legacy as the namesake of john glenn international airport.
across 5 social media platforms, the copy I wrote for each caption kept different audiences in mind,
whether it’s a business stakeholder on linkedin or family-focused passenger on facebook.
🪽 197 engagements on facebook
🪽 178 on instagram
🪽 72 on linkedin
🪽 24 on threads
🪽 23 on x
