Team 1 — Jake Rivera

The Columbus Regional Airport Authority (CRAA) is an independent government entity that operates three Central Ohio airports: John Glenn Columbus (CMH), Rickenbacker (LCK), and Bolton Field (TZR).

As the Digital Media Intern, I’ve created content across Instagram, TikTok, Facebook, Linkedin, Threads, and X social media platforms.

Throughout my internship, I’ve learned how to do the following:

🪽 Produce and edit short-form videos using Capcut and Edits

🪽 Write captions that are tailored to platform-specific audiences

🪽 Use Sprout Social to track metrics and community listening

🪽 Revise and give feedback on a weekly internal newsletter

🪽 Communicate with audiences of up to 15.2k followers, whether it’s announcing nonstop flight service, or sharing updates on a terminal redevelopment plan.

content creation

this video follows a reactive social media trend, ‘preparing for a netflix documentary on…’

sprout social was used to find audience insights and source inspiration for this video - realizing that cmh has great cranberry-scented hand soap and passengers love when we post about it on social.

to direct this video, i worked with the custodial services manager who came up with the cranberry scent idea, and filmed him in the terminal. the video was edited using instagram edits.

🪽 331 engagements on instagram

🪽 114 engagements on tiktok

engagement = like, comment, share, repost

this video gives social media audiences a glimpse into airport operations - and the parts that passengers wouldn’t typically see on the way to their flight.

while the grounds crew was unloading baggage during a summer heatwave, airport staff members handed out towels to cool them off, and i was able to capture this event and post a video around it - using a capcut template as an editing tool.

🪽 539 engagements on instagram

🪽 249 on facebook

🪽 241 on tiktok

🪽 44 on linkedin

community engagement

this post celebrates john glenn’s birthday and his legacy as the namesake of john glenn international airport.

across 5 social media platforms, the copy I wrote for each caption kept different audiences in mind,

whether it’s a business stakeholder on linkedin or family-focused passenger on facebook.

🪽 197 engagements on facebook

🪽 178 on instagram

🪽 72 on linkedin

🪽 24 on threads

🪽 23 on x